Digital Business Essentials

Master a proven framework of product strategy to identify product-market fit for digital businesses, and learn latest trends in product management, product marketing, and digital marketing.

What you'll learn

  • Come up with a solid product strategy to identify product-market fit for digital businesses
  • Understand the different emerging business models and how to choose the right business and revenue model for a certain product or service
  • Master best practices for building a solid product marketing strategy to move the product from concept to customer
  • Promote digital businesses effectively online and develop a targeted online marketing strategy
  • Understand the techniques and best practices for growing and engaging an audience

Course description

Digital Business Essentials equips learners with the professional skills, frameworks, and know-how to build a solid product marketing strategy to move the product from concept to customer. Besides, they will gain a deeper understanding of how to leverage the latest trends in product management, product marketing, and digital marketing to improve the performance of product marketing campaigns and drive growth for digital businesses.

The practical insights and knowledge the learners will gain throughout this course will help them to embrace and adapt to the future challenges of meeting their digitally-focused customers’ requirements.

About the Instructor

  • Tong Duong is a serial entrepreneur and startup investor, mentor and advisor.
  • Tong co-founded Homage, a Singapore-based healthtech company that raised over US$15.35 million (S$20.67 million) in funding from established major Venture Capital firms including US-based 500Startups, Golden Gate Ventures, EV Growth, SeedPlus, HealthXCapital, Alternate Ventures and KDV Capital.
  • Tong is Forbes 30 Under 30 Honouree in 2018.
  • Tong’s official profile on Forbes is at https://www.forbes.com/profile/duong-tong/
Tong also has a wide range of engagements and contributions to the local entrepreneurship education and startup ecosystem through various roles including:
  • Adjunct Business Mentor, Singapore Management University Entrepreneurship Practicum Class under Lee Kong Chian School of Business
  • Business Mentor at Republic Polytechnic where he is engaged by Office of Entrepreneurship Development to provide mentorship for startups in Republic Polytechnic.
  • Advisory Board Member of Singapore Management University Social Impact Accelerator, and mentor for the social enterprises under the program.
  • Angel Investor Member of Business Angel Network of Southeast Asia, the region’s leading startup investment network and a leader in the promotion and development of the startup investment community.
  • Judge & Mentor, Social Inno Fest 2018 Hackathon.
  • Business Mentor at Action Community for Entrepreneurship, a national private sector-led organisation to drive entrepreneurship and innovation in Singapore.

Selected media coverage of Tong and his companies

Who will benefit

Professionals, Managers, Executives and Technicians (PMET)

Those who are seeking to find new career opportunities in the areas of product management, product marketing management, and digital marketing. Besides, many PMETs aged over 40 might have the aspiration to start their own business.

Startups and SMEs

Those who are looking to improve their businesses’ online presence and opportunities to upskill their staff in the areas of product management, product marketing management, and digital marketing. With the focus of the course on these in-demand skills, it would be beneficial to staff from a wide range of startups and SMEs across different industries.

Post-secondary and/or university students

Those who are looking for career opportunities in the exciting areas of product management, digital marketing, and product marketing industries. They would want to learn more hands-on and practical skills that can be utilized in creating more value for digital businesses.

Testimonials from our learners

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